Founder & Operator
Meet Josh
Serial entrepreneur from Waterloo, Ontario. Built businesses from zero, scaled them past the hard parts, and now helps other founders do the same — faster.
500+
LinkedIn Connections
20+
Years Building Businesses
3.4x
Avg CVR Improvement
17x
Avg AI ROI Delivered
The Name
Where SameWave Came From
The inspiration behind the name. Catching the SameWave — your technology and advisors getting on the same wave as you and your business.
The Story
An Operator,
Not Just a Consultant
Josh spent ages 16 to 18 mastering door-to-door sales. At 18, he founded SpringMasters — a lawn care and landscaping company — grew it across 4 cities, from solo to 7 managers and 80+ contractors over nine years.
After SpringMasters, he became National Sales Director at Canadian Property Stars — overseeing 19 locations across Canada and the U.S. Then co-founded GoWrench Auto, a mobile auto repair platform, raising $500k+ along the way. Then GoLearn.io.
SameWave is where it came together — working directly with founders and CEOs on capital strategy, marketing, and AI implementation. Twenty-plus years. Multiple businesses built from scratch.
How It Was Built
Ground Up.
Mastered door-to-door sales between 16 and 18. Every business since has been built the same way — start with sales, figure out operations, repeat.
Track Record
Built in the Open
SameWave
Founded SameWave to bring operator-level advisory and AI-powered marketing to SMBs across North America. Grew to serve businesses from $300k to multi-million in revenue.
Chief Revenue Officer — PropShopTrader
Strategic CRO and partner to leadership at PropShopTrader — a proprietary trading platform. Covers business model design, go-to-market, commercialization, and capital planning from Seed through Series A prep. Advises on financial modeling, risk analysis, contracts, and key partnerships.
Chief Revenue Officer — Tickblaze
Partners with the CEO and investors at Tickblaze — a consolidated, multi-asset trading technology platform — on capital strategy, revenue architecture, and execution. Leads revenue strategy across pricing, packaging, and go-to-market for retail and B2B. Supports fundraising, investor narrative, and capital structure decisions.
Advisor — NeuroStreet Trading Academy
Embedded with the NeuroStreet leadership team for four years — advising on revenue strategy, business model development, go-to-market positioning, pricing, and capital planning across education, technology, and trading infrastructure. Played a key role in the platform's eventual consolidation into Tickblaze.
Advisor — CryptoStreet
Advisor to the CEO through CryptoStreet's strategic transition and consolidation into Tickblaze. Provided continuity in commercial direction and executive decision support throughout the process.
GoWrench Auto
Co-founded and scaled GoWrench Auto — a mobile auto repair platform that brought certified mechanics directly to customers' driveways. Managed marketing, operations, and growth, and raised over $500k to fuel the build-out along the way. David Chilton (The Wealthy Barber) briefly offered some advice during this stretch. Sold to Instamek.
GoLearn.io
Launched GoLearn.io, a platform focused on business education, coaching, and training. Earned HubSpot Inbound Marketing Certification and built out a demand-generation engine from scratch.
MaRS Business Program + First Grant
Completed MaRS Discovery District's intensive entrepreneurship program covering startups, finance, sales, and marketing. Received the Starter Company Grant from the Small Business Enterprise Center.
The Forge Business Accelerator
Accepted as an incubatee at The Forge, McMaster's award-winning accelerator. Refined product-market fit and early go-to-market strategy.
Innovation Factory
Joined Waterloo's Innovation Factory ecosystem — one of Canada's top startup support networks — to develop early-stage business concepts.
National Sales Director — Canadian Property Stars
Promoted to National Sales Director, overseeing all 19 locations across Canada and the U.S. Drove sales performance, operational efficiency, and manager retention across the full GM network — delivering training, synergy programs, and leader presentations at scale.
Executive General Manager — Canadian Property Stars
Ran a full Canadian Property Stars location with 5 managers and 60 staff. Handled recruiting, job fairs, public presentations to 200+ people, sales training, and day-to-day operations. Built the performance record that led to rapid promotion.
CEO — SpringMasters
Founded at 18/19 and grew it across 4 cities — from solo to 7 managers and 80+ contractors over nine years. Led sales, recruiting, and regulatory compliance (CRA, WSIB, Ministry of Labour). Sold the business to Canadian Property Stars and joined them to scale what he had already proven.
Companies
What Josh Has Built
SameWave
CurrentAI and consulting expertise for growth-stage businesses. Advisory, AI CMO services, and digital marketing.
Visit siteGoLearn.io
FounderBusiness education platform for entrepreneurs — growth marketing, demand generation, and leadership coaching.
Visit siteGoWrench Auto
Co-FounderMobile auto repair platform that brought certified mechanics on-demand directly to vehicle owners.
Visit siteEcosystem
Where Josh Cut His Teeth
The Forge
Business Accelerator — Incubatee
Innovation Factory
Startup Ecosystem Member
MaRS Discovery District
Entrepreneur Program Graduate
SBEC
Starter Company Grant Recipient
What Founders Say
Results That Speak
“
Josh & his team delivered immense value to our business — sales & marketing growth that we couldn't get done internally and couldn't find elsewhere.
Nikolai Bratkovski
Founder @ Opencare
“
So structured & well put together. They essentially held our hand through everything. We went from $0 to $20k/month, during summer 2020.
Roman Singh
Founder @ Real Property Leasing Group
Our Team
Meet Doug Murphy
Marketing Director & Partner — the hands-on marketing half of SameWave.
Ready to Work Together?
If you're a founder or CEO who wants operator-level advice and AI-powered marketing, let's talk. First call is always free.
Get Started - Free